Kiosk Cafe – Bespoke Designs to Increase Sales
A bespoke design can be an often overlooked factor in the success of a kiosk cafe. However, in this article we look at why this seemingly insignificant element can actually be very important.
Kiosk Cafe – Daring Designs
While we’re not advocating anything too outlandish, it is important as a kiosk cafe owner to be a bit creative with the design of your unit. Don’t be afraid to use bright colours or incorporate interesting ideas into your designs. As long as your design reflects what your business is all about, visually arresting, bespoke designs could help you to attract more customers.
Kiosk Cafe – Repeat Business
Designs that stand out from the crowd will be more memorable to customers, which can help to encourage repeat business – especially if your product is particularly tasty. If you know you serve rotten food however, then it may work to your advantage to blend into the crowd and go for a bland design rather than a grand design!
Kiosk Cafe – Brand Recognition
A bespoke design can help you to reflect exactly your branding if you are an existing company. This is very important for a big brand that has diversified to include a cafe kiosk into its arsenal of outlets. Customers that have consumed and enjoyed goods from the company before will be able to recognise the branding instantly and may prefer to use this tried and tested outlet rather than risk the unknown.
Kiosk Cafe – Other Things to Consider
Stocking high profit margin goods to supplement your main products is a really good idea for any owner of a kiosk cafe. These items include things like tea, coffee and soft drinks. They don’t take long to prepare but are high in value.
You should also consider carefully the plot you take for your kiosk – is there a lot of competition about? Just as importantly, is there plenty of footfall?
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