Explained – What Exactly Is a Retail Merchandising Unit

A retail merchandising unit, also sometimes referred to as an RMU for brevity, is any product display unit that has the ability to be moved. In general, the units are freestanding but may sometimes be attached to walls or fully integrated into the design of a static building. Units that fall under the RMU category include kiosks, exhibition trailers and catering vehicles.

Potential Benefits of a Retail Merchandising Unit

The main benefits of an RMU pertain, in large, to its manoeuvrability. This ability to be moved means that units can connect with customers that would be out of reach of static shops. RMUs can be placed in in high traffic locations and can even be used to follow footfall. This effectively allows a retailer to take their shop to a customer, rather than waiting for a customer to come to them.

The units are also easy to customise in terms of design and have relatively cheap plots costs, owing to their diminutive dimensions. An RMU also has low running costs in comparison to a static shop. The units can represent an affordable way into the retail industry for a new business, as well as offering an existing company a low cost method of expanding its business.

Places You Might Typically See an RMU

In theory, an RMU could be located anywhere thanks to its manoeuvrability; however, there would be little point in a hot dog retailer pulling up in an empty field. But there are some places where you might regularly see retail merchandise units, these include shopping centres, airports and other transport hubs, fairs and exhibitions, and concerts, festivals and sporting events.

AJC Retail Merchandising Units

AJC Retail is a manufacturing business founded from a strong design and manufacturing heritage. We offer a full range of services for the manufacture of RMUs. This includes friendly, impartial consultation, innovative design and expert build capabilities.

Find Out More

Click on the following link for more information on our retail merchandising unit range. For information on welfare units click here